In the second of our series on entrepreneur mummies, please meet Kate, founder of Baby May Massage and Yoga. We had the pleasure of interviewing Kate, about her journey from corporate buyer, motherhood, and launching her baby massage business.
1.You’ve recently set up your own business, tell us more about it and what makes it unique
Having had Sophia just 18 months ago, I know it can be really difficult to fit lots of baby classes into your new routine (or lack of it!). This means you may need to be selective as you don’t have as much time as you hoped or the money to go to all the classes on your list.
Having experienced separate baby massage, baby yoga, baby sensory, baby gymnastics, baby swimming lessons, music classes, story time, coffee mornings and many more, I wanted to create a course which combined all the best bits from my experiences.
This is when Baby May was born. I took all the elements I had learnt during my training and added in a little bit of uniqueness.
I want parents to be able to come to a class where they learn new and valuable skills, meet likeminded parents, feel relaxed, are able to further bond with their babies and have fun!
2. Did you always know you wanted to be your own boss?
No not at all – I’ve always worked for other people in organisations where I have been able to work hard, prove my abilities and climb the ladder.
But, having my own company and being my own boss now means I can get to see Sophia grow and develop everyday, I experience all her ‘firsts’ with my own eyes. No other job would ever allow me to do this.
3. And what about life before you started the business, what experience did you have before setting up?
I used to work in buying, merchandising, sales and marketing roles, so I had a good understanding of the business world and how to make a profit.
However, I had no knowledge of running my own business or what it would entail … The planning, marketing and financial side came pretty naturally to me, but actually getting people to sign up and commit to a course was much harder than I anticipated.
4. What was your biggest learning as you established the business?
Don’t be afraid of being different, be afraid of being the same as everyone else.
Don’t be afraid of what could go wrong, start being excited about what could go right!
5. What has been your proudest moment so far?
Realising the business is working and that there is a demand for me and what I do.
6. How do you juggle the focus you need to give to your business as well as being a mummy to Sophia?
I teach classes 3 mornings a week when Sophia is at nursery and I do all my planning, marketing and admin when she sleeps in the afternoons or evenings. My husband is great too – he loves to have some 121 time with her when I teach on Saturdays.
This means that when I’m not working and Sophia is awake we can have lots of fun together swimming, doing messy play, going to gymnastics and music classes, visiting places or simply just playing and laughing together.
7. What advice would you give to someone thinking about going it alone with their own business venture?
Do your research … understand the market you are about to enter and know your target customer inside and out.
8. What’s the best piece of career advice you’ve been given?
Tough times don’t last, tough people do. You can do anything if you put your mind to it …these came from my mentor in my previous job as he guided me through some tricky situations and they have always stuck with me.
9. What’s your favourite piece in your wardrobe?
My Zara grey skinny jeans – I dress them up with heels or wear them with my pumps for a more casual look. They are so versatile and comfy.
10. What will we always find on your work desk?
My diary and a tube of Verveine hand cream from the White Company! I love planning and it’s a must when running your own business, so my diary is essential. The hand cream keeps my hands in tip top condition!
11. Tell us what to expect from Baby May in 2017…
Special seasonal classes (I ran 3 Christmas classes that all sold out), more daddies classes and the launch of my new story massage classes – I’ve recently completed some more training that will enable me to run workshops for older and disabled children. Story massage is a fun and interactive way of enjoying positive touch through story telling and simple massage strokes.
To find out more and see why my classes are different, why not have a look on my website, facebook or Instagram page or better still come to a class and try it out for yourself!
BOOK YOUR CLASS
Kate is accredited by the Royal College of Midwifes
Read more about baby massage by Dr Tiffany Field – she’s an expert in touch therapy and baby massage field.